On the Internet of Things, you and your website have to be prepared to deal with the biggest overlooked contingency: Responsive design.
To clear any concept, ‘responsive’ means that a website’s front-end (i.e., the pages your visitors see when they visit your URL) is adaptable to any screen dimension. Now that more people are using smartphones and tablets to surf the net instead of stationary desktops, your website has to be able to adapt. There are no two ways about it unless your sole target market is using only 15” desktops.
Most WordPress themes today are responsive for the same reason. Here are some more arguments for responsive design and what you stand to gain from a fluid responsive website interface:
In responsive design, the sole focus is on content. It’s obvious why if you think on it. Devices will change, but your content needs to stay the same (consistency, duh!).
Content-first is a design technique that’s rapidly gaining ground in responsive web. This is because the sole purpose of your website is to give a message. That message is your content. Even if you haven’t optimized it for audiences on different devices, it’s your designer and developer’s responsibility to make sure it appears the same to both sets of users.
So bows and frills take a back seat and the end-result is a superior content-centric design which focuses on what you have to say instead of how pretty the design itself is.
UX (abbreviation: User Experience) is a real, tangible thing. When done right, it translates to conversion and leads. When done poorly, it results in high bounce rates and perpetually low traffic.
Your audience expects you to keep pace with time, even if your brand has been around for ages. That means that when they look your website up on their mobile devices, they expect not just a result, but a result which is legible and readable on their device.
Responsive design keeps this in mind. As your content grids move around to adapt fluidly to a user’s screen, the content itself is not compromised.
If nothing else, this is the only argument you should care for.
Responsive design isn’t about choosing three or four different dimensions and creating a website front-end for each of them. That’s not what it’s about.
Responsive design is more about being endlessly, truly adaptable. A good responsive design doesn’t just adapt to a slightly smaller version of desktop (laptop) screen dimensions, but any and every device that’s even smaller than those.
In the age of wearable tech which will eventually be used to surf the net, a responsive design ensures that your website can endure the test of time.
4. SEO benefits
Google itself ranks responsive websites higher than on search engine results page (SERP) than fixed width (non responsive) websites. Again this is owing to the growing number of searches conducted on mobile devices, and the fact that Google cares about User experience on the web.
Say, this convinced you. But what if you already have a website and you’re partial to the design that has served you so well for so long? In that case, take a leap of faith to WordPress and hire a WordPress development company to convert your PSD design’s into responsive WordPress theme.
See, there’s always a solution.